This is so refreshing. Fake urgency might spike short-term conversions, but it kills trust and long-term brand equity. What you’re outlining here is the antidote: empathy + relevance + timing.
I appreciate these generous reflections, Bechem. The ubiquity of countdown timers, false scarcity, and click bait funnels makes it easy to assume that all marketing is built on, lies and digging into pain. However, there is a better way, and it begins by telling true stories that connect with people whose lives would be enhanced by the difference that you can help them make through your product or service.
So refreshing! Is there a replay?
Thank you, Annabelle. Yes. Circle members can find the link at the bottom of today’s post. The replay is available until Friday evening.
This is so refreshing. Fake urgency might spike short-term conversions, but it kills trust and long-term brand equity. What you’re outlining here is the antidote: empathy + relevance + timing.
Thank you so much for this reminder, Scott.
I appreciate these generous reflections, Bechem. The ubiquity of countdown timers, false scarcity, and click bait funnels makes it easy to assume that all marketing is built on, lies and digging into pain. However, there is a better way, and it begins by telling true stories that connect with people whose lives would be enhanced by the difference that you can help them make through your product or service.
Nice! I’m Ready!
I'm Ready
Just sent you a calendar invite, Penny!