You're solving the wrong kind of problem.
Complicated problems yield to effort. Yours might not be complicated.
CSA: This article is the inspiration for today’s 30-minute Monday on Purpose call at 11 a.m. ET. Click here for details and hope to see you there!
You’ve probably done everything right.
Read the books. Built the spreadsheet. Hired the coach. Designed the routine. Made real progress on the parts that could be progressed. And you still feel like something essential is unresolved.
You gave it everything the framework asked for.
So why does the thing you’re actually after keep slipping?
Arthur Brooks makes a distinction worth knowing in his book, The Meaning of Your Life.
Some problems are complicated. Some are complex. And they don’t work the same way.
Complicated problems yield to effort. Build an engine, figure out your content calendar: with enough information and work, you can crack it. Once cracked, it stays cracked. The solution is repeatable, and you can hand it to someone else.
Complex problems are a different animal. Marriage is complex. So is grief. So is the question of what your work is actually for. You can understand a complex problem completely and still not resolve it, because resolution isn’t what it requires. It has to be lived with and practiced. Returned to. The engagement is the point, not the outcome.
Apply complicated-problem tools to a complex problem, and you move further from what you’re after the harder you work. The cycle doesn’t stall. It misleads.
So you do the 90-day challenge and feel temporarily better. You hit the milestone and feel oddly empty. You finish the program and start looking for the next one. You get sharper at the mechanics and hollower in the middle. The mechanism is working fine. The category is wrong.
Purpose is complex. So is meaning. What’s enough? What work actually matters? Who are you becoming through the choices you’re making right now?
These don’t have solutions waiting on the other side of the right method. They require ongoing, honest engagement. The kind that doesn’t produce a certificate at the end and doesn’t stay solved between sessions.
Brooks calls this a category error. You didn’t fail at the work. You did the wrong kind of work for the kind of problem you’re actually facing.
This is why people who do everything right still feel lost. The effort is real. The direction is off.
The coaching industry doesn’t say this because you can’t package a practice. A protocol has steps. A practice has no finish line. So the market fills up with protocols, and everyone buys them because protocols at least feel like progress. There’s comfort in a checklist even when the checklist is wrong.
Smart, serious people spend years in that cycle. The pattern is consistent: the framework gets more refined, and the underlying question gets less examined. The more sophisticated the system, the easier it is to confuse motion for movement.
The search for the right system is often the avoidance of the real work.
If this named something you’ve been circling, send it to someone still buying systems.
When you acknowledge and accept that you’re trying to solve unsolvable, complex problems by treating them like complicated ones, something shifts.
The question worth asking: what does this require of me?
A plan won’t answer it. A practice might.
Spread the Goodness! Tap the ‘Like’ button, leave a comment, and restack this post to help other purpose-driven difference makers collide with this content.



I’m still learning what is working for me and I’m enjoying it
It took me two + years to finally start getting this. I am now seeing it much more clearly. Thank you for your consistency and for holding up a mirror daily.