The Diffusion of Innovations Curve & The 5 Adoption Decisions
Why traction takes time (and what to do while you're waiting).
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Earlier this week, we examined why most ideas and offers fail to gain traction. It’s not because they’re bad, but because they’re misaligned with how attention works and how trust is built.
On Wednesday, we clarified the difference between marketing and sales. One is an invitation; the other is a commitment. When you confuse them, your best work stalls before it starts.
But even when your message is clear and your strategy is sound, momentum still takes time. Why?
Because humans don’t adopt new ideas all at once, they do it in waves.
Let’s explore how to leverage these dynamics to help get the word out about your difference-making idea or offer to the right audience.