The Case for C.A.S.E.
A Simple 4-Step System Optimization Process
Every system is perfectly designed to get the results it gets. This is true of any system, whether it’s a system for attracting Substack subscribers, losing weight, closing sales, or spreading the word about your favorite idea or cause.
Once you recognize systems and identify their component parts, you can optimize a system (make it work more effectively and efficiently).
But how?
That’s what we discussed in a free workshop I hosted recently for all Creative on Purpose Substack subscribers.
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We learned the C.A.S.E. process, a 4-step approach to system optimization.
Collect relevant data
Analyze your data
Strategize your next optimization
Execute your optimization plan
This Friday on Purpose post is the topic for today’s live Catalyst Club community call. Join the community and the conversations today at 1 p.m. ET.
Let’s examine each step in the C.A.S.E. process through a common business application, optimizing your marketing and sales system. As a bonus, I’ll show you how to turn this process into a powerful marketing and sales tool that will set your business apart from and above all your competition.

