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Your voice is more than sound—it’s power, presence, and possibility. In this episode, Arthur Samuel Joseph, founder of the Vocal Awareness Institute, shares how voice shapes identity, communication, and authentic expression. Drawing on six decades of coaching elite athletes, artists, and leaders, Arthur breaks down practical rituals and principles you can use to claim your voice, embody your presence, and play your own game.
What you’ll learn
Why your voice is your brand—and how to align it with your intent
The seven Vocal Awareness rituals for calm, clarity, and authority
“Visceral language” and how to make your message felt, not just heard
The Persona Statement: a simple structure to shape how you’re known
Why structure liberates (not constrains) and how champions create accountability
Links & resources
Arthur’s site: vocalawareness.com
Recommended: Arthur’s TED Talk (find it on his site)
Dwyane Wade’s Miami Heat retirement speech (referenced in the episode)
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Here’s the video replay if you prefer to watch.
