Eve Whitaker - Getting Started With AI (Without Anxiety Or Frustration)
Insight From an Inspiring Difference-Maker
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This week’s wisdom comes from a conversation with marketing maven and AI expert Eve Whitaker. Tune into the entire conversation here.
[SCOTT] For anyone who's tuning in and hasn't looked at AI seriously or has reservations about starting to explore AI, what advice would you give them to give them a place to take a small step and simply begin?
[EVE] That's a great question because I want to say, “Play with it,” right? But if you don't know how to play with it, that makes it frustrating because it's like garbage in garbage out, right? You're not going to like it.
I would start..., and if they can remember this, it's really simple, like a framework, when you can go to the free chat GPT or Claud or Perplexity. I say it's a three-prong framework, and it's giving the AI a role.
So, if you want financial advice, you're going to tell the AI that they are a financial planner. If you want advice on how to do your social media Instagram, they are social media online marketer with experience in Instagram. Right?
So you give it a role, and then you give the task, and the task is where you can just throw up every bit of information that you want. Right? So, “The task I would like you to do is create a plan for...” then you give it all the information.
In the third part, I have to give credit to Jonathan Mast. He is my mentor. I follow him. He is all about value. He started teaching this about a year and a half ago. The third part is “What clarifying questions do you have for me?”
And you can just leave it there or, in order to optimize this, then you're going to actually get the AI to work for you. Right? Because then you're training it, and this is kind of prompt engineering where it will ask you some questions to give you a better output. Right?
And then I would say play with it. Because I think a lot of times, there's so much you can do, and it can be so overwhelming.
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I agree with you. I'm a big fan of ChatGPT. I would start with ChatGPT because there's a free version, so you won't break it. You really can't break it.
And you can just start playing around with different ideas and then, you know, if you start following anyone on Instagram or you can follow me, Eve Whitaker, I’m putting a lot of stuff up there. The algorithm will start giving you more stuff. That's how I did it. I just started following different people. That's how I found Jonathan. He's a great teacher.
So again, I always give him credit because I’ve learned so much from him, and I just go into it again with a childlike mentality of, “I'm not going to get frustrated because I'm not trying to do anything specific.” I'm just playing with it, you know?
So many people out there now can help you. Get a hold of me if you want help. I love jumping on calls as I did with you when I first, you know, like, “Yeah, let me show you how I do this.” You know? That kind of led us to start to do jam sessions together.
[SCOTT] So, yeah, that's how I would do it. I love it. So, give it a roll. Give it a task. And then ask it to ask you what it needs to do a better job at the task in the role that you just gave it. I think that's an excellent framework.
Eve just delivered important insights about how to get started with AI. Be sure to follow up with these tips from Howard Getson. How are you going to play with AI today?
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This discussion was helpful. Listening to Eve motivated me to explore AI. Thank you.
So good! Loved this listen!