If you’re stuck in a decision loop, drained by decision fatigue, or clinging to a path because you’ve already invested so much time, money, or effort—this episode is for you.
In this Creative on Purpose Live replay, Scott Perry breaks down what decisions really are (to decide is to cut away), how opportunity cost and sunk cost quietly shape your choices, and how to use the Zest Barometer to tell the difference between doing the wrong thing and doing the thing wrong.
You’ll also get a practical framework Scott teaches inside the Creative on Purpose community: the Decision Triangle—three questions that help you make decisions with clarity, confidence, and integrity:
What matters? (values, guiding principles, guardrails, non-negotiables)
What’s now? (objective reality—no narratives, no excuses)
What’s next? (choices with the least risk and greatest potential payoff)
This conversation is especially useful for purpose-driven solopreneurs who want a business that funds and fits the life they actually want to live.
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Resources mentioned (Decision Triangle Framework):
Episode Chapters / Timestamps
00:00 Welcome + name the decision you’re wrestling with
04:17 The promise of the episode: clarity, confidence, integrity
08:28 What decisions really are: cutting away possible futures
11:00 Opportunity cost: the real cost of your “yes”
12:16 Sunk cost: why past investment can’t run today’s choice
16:02 Learning vs doing: “just in case” vs “just in time”
23:30 The Zest Barometer: wrong thing vs doing the thing wrong
28:03 Lifestyle clarity + business basics: offer, audience, system
38:10 The Decision Triangle: What matters / What’s now / What’s next
47:48 The Stoic roots behind the framework
49:50 Solvable problems vs unsolvable situations
53:17 Closing + next steps
If this helped, share it with a friend who’s stuck in a decision loop—and leave a review so more people can find the show.
