Closing One Chapter, Opening Another
Why I’m Leaving Social Media to Go All In on Substack
Today is my last day on social media.
I deactivated LinkedIn and Instagram last week. Facebook will go dark today. For the next 90 days, I’m going all in on Substack as my sole distribution and client attraction engine.
Why? Because I want to prove something—to myself, to you, and to the wider solopreneur world.
For too long, we’ve been sold the story that business success depends on mastering digital marketing funnels, hacks, and an endless content treadmill, as well as being everywhere, all the time, all at once on social media.
But I’ve found that freedom doesn’t come from adding more platforms and chasing their fickle algorithms. Freedom comes from simplifying, focusing, and rooting your business in principles that endure.
That’s what the Purpose-Driven Prosperity OS is all about. It’s built on three core frameworks:
Forever Offer → an authentic, evolving offer designed around who you are, what you’re uniquely great at, and where you belong.
Be a Blessing Marketing → a marketing web built on empathy, generosity, and trust.
Close the Gap → a repeatable process for clarifying direction, crafting your path, and collapsing time to your goals.
Together, these principles have enabled me to exceed my annual revenue target by June of this year, while working less than 10 hours a week. That margin of freedom allowed me to fund my true #1 priority, being a full-time grandpa and providing daycare for my grandsons.
Now, I want to take the next step.
Over the remainder of this year, I’ll be detailing the principle-based approach that made this possible. I’ll show how Substack can serve not just as a publishing tool, but as the complete operating system for a prosperous business—integrating writing, marketing, community, and conversion in one place.
This is an experiment in personal freedom. It’s also proof that the system works. And it’s an open invitation. If you’re ready to optimize your business to fund and fit the life you want, you can join me on this journey.
Free subscribers will get the reflections. Paid subscribers (Circle and Inner Circle) get access to the tools, worksheets, and guided prompts to implement the system in your own business. If you’ve been waiting for the right moment to upgrade, this is it.
BTW, I’m crafting my Q4 gameplan and writing this announcement while listening to the waves crash on the beach in Emerald Isle, NC, where I’m on vacation with my family. It feels like the right place to close one chapter and step fully into the next.
Onward.
Your turn—what’s your take on this experiment? Drop a quick comment with your 1-sentence reflection and restack this post to invite others into the conversation.
Ready to not just read about but implement the system in your own business? Upgrade your subscription today. Paid subscribers get access to the full Purpose-Driven Prosperity OS tools, worksheets, and guided prompts to help you build a business that funds and fits the life you want.
CSA: The “Create an Offer That Spreads Itself” workshop replay is now available to all subscribers. Drop me a DM for details about how to get the link and companion worksheet!
Kudos. I left Facebook the beginning of the year and don't miss it. I'll be following your experiment.
I love the way Scott challenges us - we can’t stick to old habits.