If you’ve been following along the past few weeks, you’ve seen how the pieces of a different kind of business model are coming together.
Two recent workshops laid the groundwork:
Part 1 — How to Avoid the Niching Trap
We unpacked why most creators start upside-down by chasing niches, avatars, and tactics before they clarify the deeper foundation of their work.
The key shift: function before form.
Positioning based on values, principles, and presence outperforms niching and gimmicks every time.
Part 2 — Clients & Customers on Purpose
Next, we moved from philosophy and principles to strategy.
We explored the Forever Offer, the Be a Blessing Marketing Web, and a conversational flow—Icebreaker → Diagnostic → Low-ticket → High-ticket—that reliably turns interest into enrollment with integrity and ease.
Together, these two workshops answer the questions every solopreneur wrestles with:
What am I really building?
Who is it for, and how will we meet?
How do I create momentum without relying on funnels, ads, or an endless content grind?
What Comes Next: The Substack Sales Engine
This Friday (October 10), I’ll share the third part of the system: How to Build a Substack Sales Engine.
It shows how to put those principles and strategies to work inside Substack’s all-in-one platform to:
Attract great-fit prospects through purposeful publishing
Turn readers into paid subscribers with soft, resonant invitations
Upgrade subscribers into perfect-fit clients and customers
Achieve conversion rates that routinely beat traditional funnels by a factor of ten
It’s where philosophy and strategy meet tools and practice.
If this post is helpful, please consider commenting on and restacking it.
It helps spread the goodness and allows me to keep writing free content that helps you optimize your biz to fund and fit a life you love waking up to. 🙏
How to Catch Up Before Friday
[▶️ Watch or listen to How to Avoid the Niching Trap]
Click here for the podcast episode
Click here for the YouTube video replay
[▶️ Watch or listen to Clients & Customers on Purpose]
Click here for the podcast episode
Click here for the YouTube video replay
Both replays include presentation notes so you can revisit or go deeper before we move to the next step.
Whether you’re just starting out on Substack or looking to simplify and scale an existing publication, How to Avoid the Niching Trap and Clients & Customers on Purpose will help you build on a solid foundation—so the third session, The Substack Sales Engine, can help you turn that foundation into sustainable revenue.
Next stop: The Substack Sales Engine — arriving Friday, October 10.
Subscribe now (or upgrade if you’re still on the free plan) so you don’t miss the full system and the companion resources reserved for paid members.
CSA: Want to sneak a peek at the Substack Sales Engine workshop replay? Click here!
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Embrace clarity, take intentional action, and let go of what doesn’t serve you. Subscribe now to start building a solopreneur business that thrives on purpose, not perfection.