<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Creative on Purpose: Stepping Into Possibility]]></title><description><![CDATA[Ancient Stoic Wisdom for Navigating Modern Life, Work & Relationships]]></description><link>https://creativeonpurpose.substack.com/s/stepping-into-possibility</link><image><url>https://substackcdn.com/image/fetch/$s_!MCQW!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1db0c167-7b80-447f-a6f6-52dbc2cd58cc_1280x1280.png</url><title>Creative on Purpose: Stepping Into Possibility</title><link>https://creativeonpurpose.substack.com/s/stepping-into-possibility</link></image><generator>Substack</generator><lastBuildDate>Sat, 25 Jul 2026 00:27:37 GMT</lastBuildDate><atom:link href="https://creativeonpurpose.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Scott Perry]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[transcendentsolopreneurship@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[transcendentsolopreneurship@substack.com]]></itunes:email><itunes:name><![CDATA[Scott Perry]]></itunes:name></itunes:owner><itunes:author><![CDATA[Scott Perry]]></itunes:author><googleplay:owner><![CDATA[transcendentsolopreneurship@substack.com]]></googleplay:owner><googleplay:email><![CDATA[transcendentsolopreneurship@substack.com]]></googleplay:email><googleplay:author><![CDATA[Scott Perry]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The Most Expensive Mistake You’ll Make This Week]]></title><description><![CDATA[It has nothing to do with money. And you&#8217;re probably making it right now.]]></description><link>https://creativeonpurpose.substack.com/p/the-most-expensive-mistake-youll</link><guid isPermaLink="false">https://creativeonpurpose.substack.com/p/the-most-expensive-mistake-youll</guid><dc:creator><![CDATA[Scott Perry]]></dc:creator><pubDate>Mon, 20 Jul 2026 10:38:08 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bbeh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!bbeh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!bbeh!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!bbeh!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!bbeh!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!bbeh!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!bbeh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2434279,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://creativeonpurpose.substack.com/i/206730181?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!bbeh!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!bbeh!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!bbeh!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!bbeh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0555cd04-b2f9-4bfd-bd69-2c36fa0cb04b_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Think back over the last seven days and add up what you spent &#8212; not the money. The energy. The attention. The worry. The 2 a.m. churn.</p><p>The traffic you narrated out loud to no one. The opinion you tried to manage in someone whose mind was already made up. The outcome you refreshed your phone to check, as if checking could bend it. The conversation you replayed for the fortieth time, quietly editing your lines, as though the rehearsal could reach back and change what was already said.</p><p>Add it all up. Now ask one question &#8212; the one that organizes an entire two-thousand-year-old philosophy:</p><p><strong>How much of that did you actually have any control over?</strong></p><p>Honestly counted, the answer is close to none.</p><p>And yet that&#8217;s where the bulk of our energy goes &#8212; poured into a fire we can&#8217;t reach, while the fire we could actually tend goes cold for lack of fuel. </p><p>It&#8217;s the most expensive mistake human beings make. We make it constantly. </p><p>And the Stoics built their entire practice on noticing it and stopping.</p><div><hr></div><h2>A slave figured this out before any of us</h2><p>Epictetus was born into slavery. He spent the early part of his life as the legal property of another man, in a world that gave him no rights, no possessions, and no say over where he went or what was done to his body.</p><p>If anyone had grounds to believe his freedom depended on his circumstances, it was him.</p><p>Instead, Epictetus became the philosopher who taught &#8212; more clearly than anyone before or since &#8212; that real freedom never depended on circumstances at all. </p><p>His teaching survives in a little handbook called the <em>Enchiridion</em>, a word that means something you keep close at hand, like a tool. And it opens with the distinction he considered the foundation of everything:</p><blockquote><p><em>Some things are up to us, and some things are not.</em></p></blockquote><p>That&#8217;s it. That&#8217;s the fork in the road. </p><p>Everything you encounter falls on one side or the other, and almost all of our suffering comes from filing something on the wrong side &#8212; treating what isn&#8217;t ours as if it were, and then breaking ourselves trying to control it.</p><p>So here&#8217;s the sorting.</p><p><strong>Not up to you:</strong> outcomes, the past, the future, the weather, the economy, your reputation, what other people think, what other people do, whether your work succeeds, whether you&#8217;re treated fairly, whether your body cooperates. The big stuff. The stuff we most desperately want to be ours &#8212; and spend our lives pretending is.</p><p><strong>Up to you:</strong> your judgments. Your choices. Your values. What you decide an event means. How you respond. The character you bring to this moment. A shorter list. A humbler one. It contains none of the outcomes you crave &#8212; and, when you look closely, the only things that were ever really yours to begin with.</p><p>The Stoics aren&#8217;t saying the first list doesn&#8217;t matter. Of course your health matters. Of course you&#8217;d prefer to be treated fairly and to have your work land. </p><p>They&#8217;re saying something more surgical: you can <em>influence</em> many of those things, but you can <em>command</em> none of them &#8212; so staking your peace of mind on them is like building your house on someone else&#8217;s land. The day they decide to evict you, and they will, you&#8217;re left with nothing.</p><div><hr></div><h2>The gate you were never assigned to guard</h2><p>Let me show you what this costs in a real life.</p><p>I once watched a friend nearly come apart over his grown daughter&#8217;s choices. She was making decisions he could see would cost her, and he could not stop trying to fix it. </p><p>He lectured. He strategized. He lay awake constructing the perfect argument that would finally make her see. He managed her &#8212; or tried to &#8212; the way you&#8217;d manage a crisis at work, as if the right combination of effort and intelligence and love could make another adult human being choose differently.</p><p>It was destroying him. And here&#8217;s the brutal part: it wasn&#8217;t working, and it couldn&#8217;t, because her choices were never on his side of the fork. They were hers and hers alone.</p><p>He had poured a father&#8217;s entire heart into a gate he was never assigned to guard. </p><p>And while he stood there &#8212; exhausted, failing &#8212; the gate that <em>was</em> his swung unattended in the wind. </p><p>Because there was a part that belonged to him completely: not her path, but whether he stayed someone she could come back to when that path got hard. The warmth he could keep alive between them. Who he was willing to be while she figured it out.</p><p>One of those was on his side of the fork. He was spending himself to exhaustion on the other.</p><p>I&#8217;ve done my own version of this. So have you. </p><p>We try to control the client&#8217;s opinion instead of doing excellent work and letting the opinion land where it lands. We try to control how the evening goes rather than choosing who we&#8217;ll be with. We try to script other people&#8217;s reactions, manage what strangers think of us, force outcomes that were always going to be decided by a hundred factors we&#8217;ll never touch.</p><p>We call it caring, or responsibility, or just trying hard. But a lot of the time it&#8217;s simply standing at the wrong gate, wearing ourselves out guarding something that was never ours.</p><div><hr></div><div class="callout-block" data-callout="true"><p style="text-align: center;"><em>(This &#8220;fork&#8221; is the hinge of the book I&#8217;ve got coming. If it&#8217;s landing, the free preview will take you further in &#8212; details below.)</em></p></div><div><hr></div><h2>This is a relief, not a surrender of caring</h2><p>Most people hear &#8220;some things aren&#8217;t up to you&#8221; and brace for despair. <em>So I&#8217;m powerless? So I just give up?</em></p><p>No. In fact, the opposite. </p><p>Naming what isn&#8217;t yours doesn&#8217;t mean caring less about it. It means stopping the bleed. </p><p>When you quit pouring yourself into what you can&#8217;t control, all that reclaimed energy flows straight back to what you can. </p><p>You care about the outcome exactly as much as before. You just stop trying to <em>command</em> it, and start tending the only part that ever answered to you: your effort, your choices, your character, your response.</p><p>That&#8217;s not resignation. Resignation is collapsing into &#8220;nothing matters.&#8221; </p><p>This is the opposite &#8212; a fierce, focused attention on the things that genuinely are yours, freed at last from the dead weight of everything that never was.</p><p>The slave who wrote this down understood something his masters never did. They controlled his body and called themselves free. </p><p>He controlled his judgments and he <em>was</em> free &#8212; in chains, in exile, in poverty &#8212; free in the only way the word finally means anything. </p><p>Not because his circumstances were good. Because he&#8217;d stopped staking his soul on circumstances at all.</p><div><hr></div><h2>Try this now</h2><p>Draw a line down the middle of a page. Left column: <em>things I&#8217;m trying to control that aren&#8217;t mine to control.</em> Right column: <em>things that are actually mine.</em></p><p>Fill the left side first, and be ruthless. What have you been gripping this week that lives on the far side of the fork? Someone&#8217;s opinion of you. An outcome already in motion. The way another adult is running their own life. The past. Put it all down.</p><p>Most people are startled by how fast the left column fills &#8212; and how much lighter they feel the moment it&#8217;s on paper instead of on their shoulders.</p><p>Then look at the right column. That short, humble list? That&#8217;s where all your reclaimed energy gets to go now.</p><p>That&#8217;s the whole move. Stop guarding the wrong gate. Tend the one that&#8217;s yours.</p><div><hr></div><div class="callout-block" data-callout="true"><h3>Get the free preview</h3><p>I&#8217;ve turned four decades of practicing this into a book: <em><strong>Stepping Into Possibility: Ancient Stoic Wisdom for Navigating Modern Life, Work, &amp; Relationships</strong></em> &#8212; a practical handbook, no toga required.</p><p>It comes out <strong>August 13th</strong>. Ahead of that, you can read the opening free &#8212; the full Introduction and all of Chapter 1. Yours to keep as a PDF.</p><p><strong>&#8594; Grab the free preview at <a href="https://www.creativeonpurpose.com/possibility-preview">creativeonpurpose.com/possibility-preview</a> or tap the button below.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.creativeonpurpose.com/possibility-preview&quot;,&quot;text&quot;:&quot;Preview Possibility Now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.creativeonpurpose.com/possibility-preview"><span>Preview Possibility Now</span></a></p></div><div><hr></div><div class="callout-block" data-callout="true"><h3>Let&#8217;s talk about it &#8212; Monday on Purpose</h3><p>Every Monday, paid subscribers gather for <strong>Monday on Purpose</strong> &#8212; thirty minutes to start the week with a little insight, inspiration, and connection. I share a short riff or provocation, and then we drop into breakout rooms to actually unpack it together.</p><p><strong>This Monday&#8217;s prompt:</strong> <em>What have you been gripping this week that was never yours to control &#8212; and what has it been costing you?</em></p><p>That&#8217;s the kind of question that goes further with other people in the room than it does alone. If you&#8217;re reading as a free subscriber, upgrading gets you a seat &#8212; details are in the welcome email.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://creativeonpurpose.substack.com/subscribe&quot;,&quot;text&quot;:&quot;Upgrade me&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://creativeonpurpose.substack.com/subscribe"><span>Upgrade me</span></a></p></div><div><hr></div><p>More soon. Onward.</p><p><em>Scott</em></p><p style="text-align: center;"><em>Written with the assistance of Claude.ai &#8212; drafted and refined from my own ideas, examples, and decades of practice. The thinking and the responsibility are mine.</em></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://creativeonpurpose.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"><em>Not subscribed yet? I write about Stoicism and the art of doing work that matters &#8212; twice a week. Hit subscribe so the next piece finds you.</em></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[Be the Thermostat, Not the Thermometer]]></title><description><![CDATA[There&#8217;s a half-second between what happens to you and what you do about it. Almost everything that matters lives in there.]]></description><link>https://creativeonpurpose.substack.com/p/be-the-thermostat-not-the-thermometer</link><guid isPermaLink="false">https://creativeonpurpose.substack.com/p/be-the-thermostat-not-the-thermometer</guid><dc:creator><![CDATA[Scott Perry]]></dc:creator><pubDate>Fri, 17 Jul 2026 10:38:06 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/7d0b91d0-8271-4899-8e0d-a9c162768a1b_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!MRLR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!MRLR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!MRLR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!MRLR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!MRLR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!MRLR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2288535,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://creativeonpurpose.substack.com/i/206717815?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!MRLR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!MRLR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!MRLR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!MRLR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3412c593-2d83-4e9d-8e99-5a3100199df3_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Look at the two devices on the wall of almost any room, and you&#8217;ll find a surprisingly complete philosophy of how to live.</p><p>A thermometer reacts. That&#8217;s the whole of its job. The room warms, the reading climbs. The room cools, and it drops. It has no opinion about what the temperature <em>should</em> be &#8212; it simply registers whatever happens to it and moves accordingly. It&#8217;s a perfect mirror of its surroundings, and completely at their mercy.</p><p>A thermostat <em>reads</em> the room too. But then it does something else: it regulates. It holds a sense of what the temperature ought to be, notices the gap between that and the actual reading, and acts to close it. Same input as the thermometer. Completely different relationship to it.</p><p>The thermometer is run by the room. The thermostat runs the room.</p><p>Here&#8217;s the uncomfortable part. Most of us, most of the time, are living as thermometers.</p><p>Someone&#8217;s tone drops, and ours drops to match. The news turns tense, and so do we. A room fills with anxiety, and we absorb it and call it ours. We react to our surroundings as automatically as mercury climbing a glass tube &#8212; and then we wonder why our inner weather always seems to belong to everyone but us.</p><div><hr></div><h2>This is not about pretending you don&#8217;t feel the cold</h2><p>Let me clear up the objection right away, because it&#8217;s the one that sinks most advice like this.</p><p>Being the thermostat does not mean going numb. The thermostat <em>reads the temperature.</em> It doesn&#8217;t pretend the cold isn&#8217;t there. It feels the room accurately &#8212; that&#8217;s the whole first half of its job.</p><p>It just doesn&#8217;t <em>become</em> the cold.</p><p>That distinction matters, because the ancient Stoics &#8212; who worked this out two thousand years before central heating &#8212; were emphatic about it. They never asked anyone to stop feeling. They knew you couldn&#8217;t. They had a word, <em>phantasia</em>, for the involuntary jolt that hits before you&#8217;ve decided anything: the spike of fear, the heat of an insult, the pang of envy. It arrives uninvited, fully formed, often wrong &#8212; and entirely outside your control.</p><p>Even the Stoics who advised emperors admitted that this first flash happens to the wise and the foolish alike. It&#8217;s biology. It&#8217;s the body doing what bodies do. You will feel the flare of anger when someone wrongs you, the clutch of fear when something threatens you, the ache of grief when you lose what you love. None of that is a character flaw. That&#8217;s just having a working nervous system.</p><p>The move &#8212; the entire hinge of it &#8212; comes about a half-second later.</p><div><hr></div><h2>The gap</h2><p>Because after the impression lands, something else happens, and <em>this</em> part is yours.</p><p>The impression knocks. Then you decide whether to open the door. The flash of anger says <em>this is an outrage, strike back</em>&#8212; and in the next moment you either nod along and let it drive, or you pause and look at it. Is that true? Is striking back who I want to be right now? Is this even mine to be angry about?</p><p>That pause is the thermostat doing its work. The impression is the temperature reading. What you do next is whether you let the reading run you &#8212; or hold your setting and respond.</p><p>The thermometer says yes to everything, instantly. The thermostat reads, weighs, and chooses.</p><p>The gap where that choosing happens is small. Some days it feels like it doesn&#8217;t exist at all &#8212; like the reaction and the event are the same thing, fused, no daylight between them. But the gap is real, and it is the single most valuable piece of real estate you own. Everything else &#8212; every practice, every bit of steadiness you&#8217;re ever going to build &#8212; gets built in there.</p><div><hr></div><div class="callout-block" data-callout="true"><p style="text-align: center;"><em><strong>(This gap is the ground the whole book stands on. If it&#8217;s useful, the free preview opens right here &#8212; details at the end.)</strong></em></p><p style="text-align: center;"><em><strong>Like what you're reading? Please share this article with a friend!</strong></em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://creativeonpurpose.substack.com/p/be-the-thermostat-not-the-thermometer?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://creativeonpurpose.substack.com/p/be-the-thermostat-not-the-thermometer?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><h2>One question you can actually use today</h2><p>Knowing the gap exists is one thing. Having something to <em>do</em> in it &#8212; while the heat is rising and the impression is screaming at you to react &#8212; is another.</p><p>So here&#8217;s a place to start. Before you say the thing or do the thing, ask one question:</p><p><strong>Does this actually need to be said or done at all?</strong></p><p>That&#8217;s it. That&#8217;s the whole tool for today.</p><p>You&#8217;ll be amazed how often the honest answer is <em>no.</em> So much of what we fire off in a hot moment never needed to happen in the first place &#8212; the cutting reply, the correction nobody asked for, the point that simply <em>had</em> to be made. Most of it serves the impression rather than the situation. And a surprising amount of peace comes from discovering how often you can simply let the moment pass unanswered.</p><p>Try it once this week. The next time your reading spikes &#8212; the tone, the email, the comment that lands wrong &#8212; before you respond, ask whether it needs a response at all. Then notice what happens in the half-second you bought yourself just by asking.</p><p>That half-second is the gap. Standing in it, on purpose, is the whole game.</p><p>You&#8217;re not trying to stop feeling the room. You&#8217;re just deciding, for once, not to <em>become</em> it.</p><div><hr></div><div class="callout-block" data-callout="true"><h3>Get the free preview</h3><p>I&#8217;ve turned four decades of practicing this into a book: <em><strong>Stepping Into Possibility: Ancient Stoic Wisdom for Navigating Modern Life, Work, &amp; Relationships</strong></em> &#8212; a practical handbook, no toga required.</p><p>It comes out <strong>August 13th</strong>. Ahead of that, you can read the opening free &#8212; the full Introduction and all of Chapter 1, which goes deeper into the gap, the impression, and the questions that help you stand in it. Yours to keep as a PDF.</p><p><strong>&#8594; Grab the free preview at <a href="https://www.creativeonpurpose.com/possibility-preview">creativeonpurpose.com/possibility-preview</a> or click the button below.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.creativeonpurpose.com/possibility-preview&quot;,&quot;text&quot;:&quot;Preview Possibility&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.creativeonpurpose.com/possibility-preview"><span>Preview Possibility</span></a></p></div><p>More soon. Onward.</p><p><em>Scott</em></p><p style="text-align: center;"><em>Written with the assistance of Claude.ai &#8212; drafted and refined from my own ideas, examples, and decades of practice. The thinking and the responsibility are mine.</em></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://creativeonpurpose.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"><em>I write about where the art of living and work that matters collide &#8212; twice a week, free. Hit subscribe so the next piece finds you.</em></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[Whose Mountain Is This?]]></title><description><![CDATA[The most important question to ask before you try to go faster.]]></description><link>https://creativeonpurpose.substack.com/p/whose-mountain-is-this</link><guid isPermaLink="false">https://creativeonpurpose.substack.com/p/whose-mountain-is-this</guid><dc:creator><![CDATA[Scott Perry]]></dc:creator><pubDate>Wed, 15 Jul 2026 10:38:11 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/6a0b53d2-3831-40ca-829f-abae5c995037_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!lG1t!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!lG1t!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!lG1t!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!lG1t!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!lG1t!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!lG1t!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2248713,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://creativeonpurpose.substack.com/i/207126366?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!lG1t!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!lG1t!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!lG1t!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!lG1t!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F668b235f-12e9-44af-b7d9-d6fbc5bc35ce_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>You want it faster. Of course you do. </p><p>Whatever you&#8217;re building &#8212; the business, the body, the book, the relationship &#8212; some part of you is already running the math on how to get there in less time than it&#8217;s supposed to take. That instinct isn&#8217;t a flaw. Speed is real, and it&#8217;s wonderful. Closing a ten-year gap in three is one of the most thrilling things a person can experience.</p><blockquote><p>So this isn&#8217;t a lecture about slowing down.</p></blockquote><p>It&#8217;s a question about what you&#8217;re speeding toward &#8212; and who chose it.</p><div><hr></div><h2>Speed is the last step, sold as the first</h2><p>There&#8217;s a word for getting there faster. <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Nic Peterson&quot;,&quot;id&quot;:125738406,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e4dee5d-e2ae-452e-abd8-f6ce9fb22639_511x494.png&quot;,&quot;uuid&quot;:&quot;d745da7c-debe-4a7d-b6bb-5113af82dda8&quot;}" data-component-name="MentionToDOM"></span> calls it <em>collapsing time</em>, and he puts it third in a sequence: clarity, then certainty, <em>then</em> collapsing time. </p><p>Speed comes last. </p><p>It&#8217;s the reward for doing the first two, not an on-ramp to skip them.</p><p>Everyone reverses this. We reach for speed first. And a whole industry is glad to sell speed to us &#8212; &#8220;six figures in six months,&#8221; &#8220;shredded in ninety days.&#8221; </p><p>The third ingredient, packaged and priced without <em>any</em> consideration of the first two.</p><blockquote><p>Here&#8217;s the question nobody stops to ask: why is speed always the thing for sale?</p></blockquote><p>Hold onto that. It answers more than it looks like it will.</p><div><hr></div><h2>Three words for the pocket</h2><p>Underneath the three C&#8217;s sit three older words. Small enough to carry:</p><ol><li><p><strong>Intelligence</strong> &#8212; the ability to get what you want.</p></li><li><p><strong>Learning</strong> &#8212; same circumstances, different behavior.</p></li><li><p><strong>Wisdom</strong> &#8212; knowing what&#8217;s worth wanting.</p></li></ol><p>Look at them for a minute before I connect anything.</p><p>Two of the three are bound to a particular place, a particular terrain, <em>and</em> a particular person navigating them. </p><blockquote><p>Wisdom knows which destination is worth the trip. Learning is how you adjust to the exact ground under <em>your</em> feet &#8212; the same situation met with a different move, until the move works. </p></blockquote><p>Both are tied to something specific: what matters to <em>you</em>, where <em>you</em> actually are, what <em>you&#8217;re</em> actually carrying.</p><p>The third one isn&#8217;t tied to <em>anything</em>. </p><p>Intelligence is pure engine. It&#8217;ll get you to a destination &#8212; <em>any</em> destination &#8212; efficiently. It has no opinion about which.</p><div><hr></div><h2>The one you can buy</h2><p>Now set the three words against the sequence, and watch them fall into place.</p><ul><li><p>Wisdom is <strong>clarity</strong>. Knowing what&#8217;s worth wanting is knowing which mountain is worth it <em>to you</em>.<a class="footnote-anchor" data-component-name="FootnoteAnchorToDOM" id="footnote-anchor-1" href="#footnote-1" target="_self">1</a></p></li><li><p>Learning is <strong>certainty</strong>. A path gets reliable not when your circumstances change but when your behavior does &#8212; same ground, better moves, until your route is revealed through <em>your</em> walking.<a class="footnote-anchor" data-component-name="FootnoteAnchorToDOM" id="footnote-anchor-2" href="#footnote-2" target="_self">2</a></p></li><li><p>Intelligence is <strong>collapsing time</strong>. The engine. The velocity. The thing that carries <em>you</em> up the mountain faster and easier.<a class="footnote-anchor" data-component-name="FootnoteAnchorToDOM" id="footnote-anchor-3" href="#footnote-3" target="_self">3</a></p></li></ul><p>And there&#8217;s your answer to why speed is always the thing for sale.</p><blockquote><p>Wisdom and learning can&#8217;t be sold to you. </p></blockquote><p>They only grow in <em>your</em> soil &#8212; <em>your</em> values, <em>your</em> talents, who <em>you</em> are, where <em>you</em> belong, the specific circumstances <em>you</em> are standing in right now. <br><br>Nobody can hand you what&#8217;s worth wanting. You&#8217;d have to be you to know it. </p><p>Nobody can hand you the right next move on your ground, because they aren&#8217;t the ones standing on it.</p><p>But intelligence can be commoditized and packaged. The promise that velocity transfers can be sold. &#8220;Use my funnel, my playbook, my secret roadmap and you too can achieve six figures in six months.&#8221; </p><p>The promise is that the secret roadmap runs identically for everyone who buys it &#8212; which is exactly what makes it sellable.</p><p>However, that&#8217;s not the playbook&#8217;s strength. That&#8217;s the tell.</p><p>When a method works the same for every person who pays for it, it&#8217;s because it quietly skipped the two things that were ever going to be yours. </p><p>You&#8217;re being sold the one faculty that doesn&#8217;t know you &#8212; already aimed, by whoever built it, at wherever <em>they</em> were pointed.</p><p>Buy the speed, and you inherit a stranger&#8217;s aim.</p><blockquote><p>A roadmap can only take you where others have already been. </p></blockquote><p>Buy someone's system and you're buying what worked for them in the past. But you are <em>not</em> them, and <em>it is no longer the past</em>.</p><p>Seneca put it in a single line twenty centuries ago, and it hasn&#8217;t aged a day:</p><blockquote><p><em>&#8220;If a man knows not to which port he sails, no wind is favorable.&#8221;</em></p></blockquote><p>A fast ship and a skilled crew only reach the wrong harbor sooner. The wind was never the problem. The wind is intelligence. It&#8217;ll fill any sail. It does not care about your port.</p><div><hr></div><h2>Your mountain isn&#8217;t anyone else&#8217;s</h2><p>Follow that where it leads.</p><p>If the two faculties that actually set <em>your</em> direction can only grow in <em>your</em> specific soil, then the path that grows out of them can&#8217;t be anyone else&#8217;s either. Do the sequence honestly &#8212; get clear on what&#8217;s worth wanting <em>to you</em>, get certain by learning the moves that work on <em>your</em> ground &#8212; and what you end up with is unrepeatable. </p><blockquote><p><em>Your</em> mountain. <em>Your</em> route. <em>Your</em> pace.</p></blockquote><p>Two people can both do this work, all the way through, and end up on different mountains, by different routes, at different speeds.</p><p>That isn&#8217;t a sign one of them got it wrong.</p><p>It&#8217;s the proof they <em>both </em>did it right.</p><blockquote><p>A path you could copy off someone else was, by definition, aimed by someone else.</p></blockquote><p> If your route is interchangeable with a stranger&#8217;s, that isn&#8217;t evidence you found the truth. It&#8217;s evidence you borrowed their aim and called it yours.</p><blockquote><div><hr></div></blockquote><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://creativeonpurpose.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Not subscribed? Now&#8217;s the time</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><blockquote><div><hr></div></blockquote><h2>I built the wrong one, fast</h2><p>I know how this ends because I lived it.</p><p>For a stretch of years I&#8217;d rather not total up, I became exceptionally proficient at growth hacking. The whole kit &#8212; ideal customer avatar, power offer, niche, funnel. </p><p>I was intelligent about it. I was learning constantly, adjusting every time an approach stopped converting. And I supercharged the whole thing with paid ads, which did exactly what speed does: got me there faster.</p><p>And I did it. I summited the wrong mountain, <em>fast</em>.</p><p>I hit the revenue. Bullseye. And I&#8217;d built a business doing work I didn&#8217;t love, with people I didn&#8217;t much care for, that ate eighty percent of my time on funnel gymnastics and left twenty for anything I actually found meaningful.</p><p>Every skill worked. The skills were never the problem. </p><blockquote><p>I was smart, I was adaptive, and I was aimed at a target somebody else had drawn &#8212; climbing toward it faster every quarter, ad spend pouring wind into a sail pointed at the wrong port.</p></blockquote><p>The ads didn&#8217;t cause the mistake. They just made me summit it sooner.</p><div><hr></div><div class="callout-block" data-callout="true"><p style="text-align: center;"><em><strong>Someone you know is climbing hard right now and starting to suspect it's the wrong mountain. They won't say it out loud. Say it for them &#8212; send this.</strong></em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://creativeonpurpose.substack.com/p/whose-mountain-is-this?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://creativeonpurpose.substack.com/p/whose-mountain-is-this?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><h2>You don&#8217;t need to know everything first</h2><p>Here&#8217;s where a piece like this can quietly do damage, so let me head it off.</p><p>You might be feeling, right now, that you can&#8217;t move an inch until you&#8217;ve fully excavated who you are and precisely what&#8217;s worth wanting. Don&#8217;t. That&#8217;s just paralysis wearing wisdom&#8217;s coat.</p><p>You don&#8217;t need total clarity. You need <em>enough</em> to commit and test. </p><blockquote><p>You don&#8217;t need certainty in advance &#8212; you need <em>enough </em>confidence to pick a direction and start learning on the actual ground. </p></blockquote><p>Dan Nicholson keeps a rule for this: closer over more. Stop asking how to get <em>more</em>. Ask whether the next move gets you <em>closer</em>. </p><p>The path gets certain as you walk it, not before you take the first step.</p><blockquote><p>The sequence isn&#8217;t a gate you clear once and leave behind you. It&#8217;s an order you keep coming back to. </p></blockquote><p>Every time you feel the pull to speed up, run it backward: Am I trying to go faster? Am I certain of the direction? Am I clear that the direction is mine? Then &#8212; and <em>only</em> then &#8212; collapse the time.</p><div><hr></div><h2>Whose mountain is this?</h2><p>So before you try to go faster at anything that matters &#8212;</p><blockquote><p>Whose mountain is this?</p></blockquote><p>Did you aim it, or inherit the aim? Would your path survive being set beside a stranger&#8217;s &#8212; or is the way it resembles theirs the very thing you&#8217;ve been calling proof?</p><p>You don&#8217;t have to answer today. You only have to stop climbing long enough to ask.</p><blockquote><p>The wind doesn&#8217;t care where you&#8217;re going.</p></blockquote><p>You&#8217;re the only one who does.</p><div class="callout-block" data-callout="true"><p style="text-align: center;"><em>You just read this once. But the pull to buy speed comes back every week, and the question &#8212; whose mountain is this? &#8212; doesn't stay answered. That's what <strong>The Circle</strong> is for: the ongoing work of aiming true, in company, before you climb. Free readers get the ideas. Members get the room where the ideas become a practice.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://open.substack.com/pub/creativeonpurpose/p/the-solopreneur-success-circle?r=nsqgj&quot;,&quot;text&quot;:&quot;Circle up&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://open.substack.com/pub/creativeonpurpose/p/the-solopreneur-success-circle?r=nsqgj"><span>Circle up</span></a></p></div><div><hr></div><p><em><strong>Already inside? Drop your answer to the one question in the comments &#8212; whose mountain is this, and did you aim it or inherit the aim? Then bring it to today's Catalyst Call, our weekly community coaching call, and we'll work it out together.</strong></em></p><p><em><strong>Scott</strong></em></p><p style="text-align: center;"><em>Written with the assistance of Claude.ai &#8212; drafted and refined from my own ideas, examples, and decades of practice. The thinking and the responsibility are mine.</em></p><div class="footnote" data-component-name="FootnoteToDOM"><a id="footnote-1" href="#footnote-anchor-1" class="footnote-number" contenteditable="false" target="_self">1</a><div class="footnote-content"><p><em><a href="https://open.substack.com/pub/creativeonpurpose/p/focus-is-not-aiming?r=nsqgj">Focus Is Not Aiming</a></em></p></div></div><div class="footnote" data-component-name="FootnoteToDOM"><a id="footnote-2" href="#footnote-anchor-2" class="footnote-number" contenteditable="false" target="_self">2</a><div class="footnote-content"><p><em><a href="https://open.substack.com/pub/creativeonpurpose/p/it-is-solved-by-walking?r=nsqgj">It Is Solved By Walking</a></em></p></div></div><div class="footnote" data-component-name="FootnoteToDOM"><a id="footnote-3" href="#footnote-anchor-3" class="footnote-number" contenteditable="false" target="_self">3</a><div class="footnote-content"><p><em><a href="https://open.substack.com/pub/creativeonpurpose/p/are-you-climbing-the-wrong-mountain?r=nsqgj">Are You Climbing the Wrong Mountain?</a></em></p></div></div>]]></content:encoded></item><item><title><![CDATA[Stoicism is stupid]]></title><description><![CDATA[Or at least the thing most people call &#8220;stoicism&#8221; is. The real philosophy is something else entirely &#8212; and it might be the most useful thing you learn this year.]]></description><link>https://creativeonpurpose.substack.com/p/stoicism-is-stupid</link><guid isPermaLink="false">https://creativeonpurpose.substack.com/p/stoicism-is-stupid</guid><dc:creator><![CDATA[Scott Perry]]></dc:creator><pubDate>Mon, 13 Jul 2026 10:38:13 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/28df2691-ba02-4f68-ade4-422817827d05_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_sdB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_sdB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!_sdB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!_sdB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!_sdB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_sdB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/edd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1828913,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://creativeonpurpose.substack.com/i/206714365?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!_sdB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!_sdB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!_sdB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!_sdB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedd95754-5ea0-425a-8bc7-c5e615b6dcfb_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Let me start by agreeing with the objection before you even raise it.</p><p>Stoicism &#8212; the version you&#8217;re probably picturing right now &#8212; is stupid. The stiff upper lip. The jaw set against the world. The grim march through hardship with your feelings bolted shut and your face giving nothing away. We hand out that word at funerals and in war movies, like a medal. <em>He was so stoic.</em> But when <em>we</em> go home and try to live this way, we end up feeling tired, brittle, and alone.</p><p>If that&#8217;s what stoicism means, no thanks. Throw it out. Gritting your teeth through a hard life doesn&#8217;t make the life less hard. It just wears you down until there&#8217;s nothing left to grind. That&#8217;s not a philosophy for living the good life. That&#8217;s a slow way to disappear.</p><p>So yes. Lowercase-s <em>stoicism</em> &#8212; the dictionary version, the one everybody already knows &#8212; is a dead end.</p><p>But there&#8217;s another one. Capital-S <strong>Stoicism</strong> &#8212; the actual philosophy, with the history, the texts, and two thousand years of road-testing behind it &#8212; is almost the opposite of what the word has come to mean. And hardly anyone knows what it actually says.</p><p>That&#8217;s the confusion I want to clear up, because it changes everything that follows.</p><div><hr></div><h2>Two words that sound identical and mean opposite things</h2><p>Here&#8217;s the whole difference in just a few lines.</p><blockquote><p><em>Lowercase stoicism asks you to <strong>stop feeling</strong>. Capital-S Stoicism asks you to <strong>stop being run by your feelings</strong> &#8212; which is a different thing entirely, and a possible one.</em></p></blockquote><p>Lowercase stoicism asks you to <em>endure</em> your life. Capital-S Stoicism asks you to <em>flourish</em> in it.</p><p>Those aren&#8217;t small differences of degree. They point in opposite directions. One is a clenched fist. The other is an open hand.</p><p>The clenched fist is what most of us were sold. And not just under the name &#8220;stoicism&#8221; &#8212; under the name of almost every self-help promise you&#8217;ve ever heard.</p><div><hr></div><h2>The lie at the center of most advice</h2><p>Say it plainly, and the promise sounds reasonable: get control of your life, and you&#8217;ll be fine.</p><p>Control your schedule. Control your habits. Control your inbox, your body, your money, your relationships, your outcomes. Optimize hard enough, and the chaos resolves into order, and somewhere on the far side of all that control, the calm you&#8217;ve been chasing is finally waiting.</p><p>I believed a version of that for a long time. I&#8217;m here to tell you it&#8217;s exactly backward.</p><p>You don&#8217;t need to control your life. You couldn&#8217;t if you tried. The weather, the markets, the clients, the other drivers, the other people, the past, most of the future, the opinion the person across the table is forming of you right now &#8212; none of it is yours to command. And the harder you chase it, the more it costs you.</p><p>What you actually need is smaller, and harder, and entirely yours:</p><blockquote><p><em><strong>Stop abandoning yourself when life refuses to cooperate.</strong></em></p></blockquote><div><hr></div><h2>You already know the move</h2><p>You&#8217;ve done it. So have I. You just may never have named it.</p><p>The meeting goes sideways, and you hear yourself agreeing with something you don&#8217;t believe, just to make the discomfort stop. A piece of work falls through, and within the hour you&#8217;ve quietly decided you were never any good anyway. Someone you love pushes exactly the wrong button, and for ten ugly minutes you become a person you&#8217;d be ashamed to be seen as.</p><p>Nobody did that to you. <em>You</em> did it. You left your own side the instant things got hard.</p><p>That&#8217;s the move. And here&#8217;s the thing worth sitting with: the event didn&#8217;t wreck you. Your <em>response</em> to the event left you wrecked. Life has always been hard &#8212; that part isn&#8217;t new and isn&#8217;t going anywhere. What undoes us is what we do to ourselves once it gets hard. The panicked story. The value we set down because the moment got uncomfortable. The energy we pour into what we can&#8217;t move while neglecting the one thing we can.</p><p>We bail on the person we meant to be, right at the moment being that person would matter most.</p><blockquote><p><em><strong>You don&#8217;t need a tighter grip on the world. You need to stop letting go of yourself.</strong></em></p></blockquote><div><hr></div><div class="callout-block" data-callout="true"><p style="text-align: center;"><em><strong>(If this is landing, the free preview of my new book opens on exactly this idea &#8212; I&#8217;ll tell you how to grab it at the end.) <br>Like what you&#8217;re reading? Please share this article with a friend!</strong></em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://creativeonpurpose.substack.com/p/stoicism-is-stupid?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://creativeonpurpose.substack.com/p/stoicism-is-stupid?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><h2>Why a dead emperor, and why now</h2><p>The Stoics worked this out a very long time ago &#8212; and not as a set of quotes to admire. As a working method. A practical system for seeing clearly, choosing well, and releasing what was never yours to hold.</p><p>I didn&#8217;t go looking for it. It came looking for me, through a teacher.</p><p>I was thirteen, sitting in a seventh-grade languages class, almost certainly not paying attention, when a teacher named Don Kelly put a passage of Marcus Aurelius in front of us to translate. Marcus was a Roman emperor. He&#8217;d written a private journal to himself, never meaning for anyone to read it &#8212; and somehow it survived nearly two thousand years to land on the desk of a distractible kid who&#8217;d rather have been anywhere else.</p><p>I don&#8217;t remember the line. I remember the feeling. Here was the most powerful man in the Western world &#8212; armies, empire, absolute authority &#8212; using his private notebook to remind himself to stop being a jerk, do his job, accept what he couldn&#8217;t change, and be grateful he was alive at all. He wasn&#8217;t performing wisdom. He was steadying himself. He sounded less like a statue in a museum and more like someone trying to get through a hard week without losing himself.</p><p>That went in and never came out. Over forty years as a working musician, a teacher, a husband, a father, and a small-business owner who&#8217;s failed more than he&#8217;s succeeded, the Stoics have been running quietly in the background the whole time.</p><p>I&#8217;m not a philosophy professor. I won&#8217;t quote Greek at you to prove a point. I&#8217;m a former freelance guitarist who got handed a tool in seventh grade and has been using it, clumsily and gratefully, ever since. And I&#8217;ve come to think that&#8217;s exactly the seat these ideas are meant for &#8212; not the lecture hall, but the ordinary, pressured, beautiful mess of a regular life.</p><p>Which is where you&#8217;re reading this from too.</p><p>So before we go further, put down the word you thought you knew. The stiff upper lip is not the thing. The clenched fist is not the thing.</p><blockquote><p><em><strong>The thing we need to live with greater purpose, prosperity, and peace of mind is an open hand &#8212; and how to keep it open when everything in you wants to grab.</strong></em></p></blockquote><p>That&#8217;s where we&#8217;re headed, a little more each week, between now and the middle of August.</p><div><hr></div><div class="callout-block" data-callout="true"><h3>Get the free preview</h3><p>I turned four decades of practicing this into a book: <em><strong>Stepping Into Possibility: Ancient Stoic Wisdom for Navigating Modern Life, Work, &amp; Relationships</strong></em> &#8212; a practical handbook, no toga required.</p><p>It comes out <strong>August 13th</strong>. Ahead of that, you can read the opening free &#8212; the full Introduction and all of Chapter 1, yours to keep as a PDF.</p><p><strong>&#8594; Grab the free preview at <a href="https://www.creativeonpurpose.com/possibility-preview">creativeonpurpose.com/possibility</a> or simply click the button below.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.creativeonpurpose.com/possibility-preview&quot;,&quot;text&quot;:&quot;Preview Possibility&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.creativeonpurpose.com/possibility-preview"><span>Preview Possibility</span></a></p></div><p>More soon. Onward.<br><em>Scott</em></p><p style="text-align: center;"><em>Written with the assistance of Claude.ai &#8212; drafted and refined from my own ideas, examples, and decades of practice. The thinking and the responsibility are mine.</em></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://creativeonpurpose.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"><em>I write about the intersection of the art of living and work that matters &#8212; twice a week, free. Hit subscribe so the next piece finds you.</em></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item></channel></rss>